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946: Michael McQueen | Mastering the Art of Changing Minds
The Jordan Harbinger Show
Strategic Sequence in Presentations
The sequence in a presentation matters, as research shows that going first in a lineup might lead to an unfair assessment, while positioning oneself towards the end can yield better responses due to the law of recency effects. It is advised not to present all the best ideas upfront in a presentation, but to save some for the end, as these ideas tend to be more persuasive when presented towards the end. Research also demonstrates that unconscious priming of words, whether positive or negative, can significantly impact behavior. For instance, unscrambling rude words led individuals to interrupt the experimenter much quicker than those who unscrambled positive words. Similarly, unscrambling words associated with old age resulted in slower walking speed compared to unscrambling words related to youthfulness. These studies highlight the importance of word choices in influencing behavior and thoughts, showcasing the impact of priming in various ways.
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