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Scientific Laws of Marketing

How to Win podcast with Peep Laja

NOTE

Grow by Targeting All Category Buyers

Markets are heterogeneous and it's crucial to understand that targeting all category buyers is the most efficient way to grow. Acquiring new customers entails competing with bigger brands, not just lookalikes. Narrow targeting in B2B growth is counterproductive. Focus on increasing awareness, educating people about use cases, and making target customers remember your brand by explaining its value through content and ads. Repetition is key to reinforcing brand recall.

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