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** Extreme management **
The CEO should act as a product officer and be involved in the product; product managers should be interconnected and aware of each other's work; leaders must have expertise in their domain and not just manage people; teams should be small and focused on one task; launches should be considered for products; data, research, and intuition should be utilized together; engineering and design should ideally report to a product-oriented founder; product managers should combine art and science; marketing and engineering should be connected; minimal layers between CEO and employees; each release should be seen as a chapter in a larger story; and everyone in the company should work harmoniously towards the same goal.