Understanding High Performing Cultures with Daniel Coyle

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The book 'Culture Code' by Daniel Coyle delves into various high performing cultures like IDEO, the San Antonio Spurs, and the Navy Seals to identify the factors that foster a sense of belonging and psychological safety among individuals. It provides insights that can lead to both confirmation of existing practices, reminders of actions to be taken, and revelations of previously unconsidered strategies. The book is recommended for individuals in leadership roles, managers, those stepping into management, as well as those who aspire to understand and create a positive workplace culture. It emphasizes the importance of simple gestures that convey long-term potential to employees and highlights the significant impact of such behaviors on organizational success. Many find it essential reading material, with some revisiting it annually for its valuable insights.

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Chris Beresford-Hill is one of the most sought-after creative leaders in advertising and has led brands with a combined market cap of over $1 trillion. He was recently named Chief Creative Officer of the Americas at BBDO Worldwide.

Previously, Chris served as North America President and Chief Creative Officer at Ogilvy and Chief Creative Officer at TBWA\Chiat\Day. His work for clients like Guinness, Mtn Dew, Dove, Workday, Adidas, FedEx, McDonalds, HBO, and Foot Locker has driven sales while putting dent after dent into pop culture.

Chris and his teams have won every award for creativity and effectiveness many times over, including five campaigns in the permanent collection at MoMA. He has been named to Adweek’s list of best creatives — Adweek’s Creative 100 — Business Insider’s Most Creative People in Advertising, and the Ad Age 40 Under 40, back when he was under 40.

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[09:45] How Chris landed his first job with the help of Mark Cuban.

[16:28] Lessons learned from first boss Lance Jensen.

[20:37] Writing cold emails that work.

[25:27] What Chris's dad taught him about workarounds.

[34:41] A golf strategy that inspired Super Bowl aspirations.

[37:07] Good taste and the Modernista style.

[41:22] Portfolio building.

[45:15] How Chris landed his first Super Bowl ad.

[58:46] Editing and expectations.

[1:02:58] Critical acclaim.

[1:03:35] Working with BBDO's David Lubars.