Seth Godin LIVE Marketing & Business Session Part 2 | Podcast series / Marketing
Behind the Brand with Bryan Elliott
Divas, Clients, and the Race to the Bottom
Some people purposefully act like divas to attract better clients. If you believe your job is just to do your job, you'll keep lowering your price and working harder, attracting low-paying clients. Instead, focus on attracting good clients by valuing your work. This is a race to the bottom that you may win, but it's not ideal. Are you building your company to sell it someday?
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