Think Fast Talk Smart: Communication Techniques cover image

142. Power and Persuasion: Live Insights from Stanford Experts

Think Fast Talk Smart: Communication Techniques

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Understanding Interest-Based Negotiation

Negotiation involves a balance between cooperation and competition to achieve the best deals by understanding both our own interests and the ones of our counterparts. It is crucial to uncover underlying interests rather than just focusing on positions, as exemplified by the sisters who resolved their conflict over an orange by discovering their differing needs. Applying the concept of interest-based negotiation can lead to mutually beneficial solutions, as shown in the example of compromising vacation preferences. Metaphors used in negotiation impact behavior significantly, and it is essential to align metaphors with the negotiation type to enhance effectiveness. Mindful selection of metaphors and creating shared metaphors with counterparts can facilitate constructive communication and conflict resolution.

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