Align Values, Discover Potential

Identifying the right client involves both firmographic and qualitative criteria. For firmographics, businesses should target B2B companies with an Annual Recurring Revenue (ARR) and Annual Contract Value (ACV) of $20k or more. On the qualitative side, alignment in marketing philosophy is crucial. Ideal clients should share the belief that paid social media is an awareness channel rather than just an intent-focused one, and prioritize high-quality leads over sheer quantity. This philosophical alignment is essential for fostering successful partnerships, whereas misalignment may hinder outcomes. Such insights come from direct conversations rather than databases, highlighting the importance of discovering client values through meaningful dialogue during the sales process.