Non-exclusivity allowed the speaker to distribute their show on various platforms like YouTube and Instagram. The financial aspect was enticing but undisclosed. The show was not controlled by the platform, and the speaker's production company managed it. They initially planned five shows a week but reduced it to three based on advice. The platform wanted exclusive extra material, around 10 videos per week, which had to be 10 minutes each and exclusive for 24 hours before being distributed widely.