Pivot Don Lemon on the End of His X Partnership
8 snips
Mar 15, 2024 
Don Lemon, former CNN anchor and host of a new show, shares his experience with Elon Musk and the fallout from their partnership with X. He discusses the intense interview that dramatically changed the course of their relationship and offers insights into Musk’s complex persona. The conversation also touches on the future of TikTok legislation and its implications for media and free speech. Lemon reflects on the evolving landscape of personal branding and the challenges of authenticity in today's digital age.
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Return to CNN
- Don Lemon discusses his return to the CNN studio for an interview.
- He felt emotional upon seeing his former colleagues, describing the experience as surreal.
Deal Origins
- Don Lemon explains how his deal with X (formerly Twitter) originated from Elon Musk's public invitation.
- He was initially hesitant but reconsidered after Linda Yaccarino became CEO, who assured him of editorial freedom.
CES Pressure
- X pressured Don to attend CES, threatening to cancel the deal if he didn't.
- They then used his presence to attract advertisers, showcasing him as a key figure.