A management professor at Pid explains that managers face a series of ever-changing problems. Managing a business is not about solving a single problem, but creating conditions for the business to thrive. Similarly, a child is not a problem to be solved, but the parent's role is to create an environment in which the child can thrive. The same applies to managers and designers in their respective domains.
Hugh Dubberly is the founder of Dubberly Design Office, an interaction design studio based in San Francisco. Hugh has a long trajectory in the design world. Before opening his studio, he did pioneering work at leading tech companies like Apple and Netscape. He is also a thinker and teacher of uncommon depth and breadth. He’s my colleague at the California College of the Arts, and I’m also lucky to call him a friend and mentor. I met with Hugh in his office to discuss his recent paper arguing against framing design as problem-solving, and that is the focus of this conversation.
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