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How we all became a brand
The Gray Area with Sean Illing
Self-Making as the Cultivation of Personality for Personal Gain
Self-making, like a work of art, involves cultivating one's personality for artistic or economic profit. It blurs the line between persona and real self, as our interior landscape exists to be perceived by others. This concept has been present throughout history, from Renaissance courtiers to 19th-century dandies, emphasizing the importance of effortless appearance. Self-making is a process of branding, aimed at personal gain in both public and private spheres.
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