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The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Lenny's Podcast: Product | Growth | Career
Understand the Must-Have to Fuel Sustainable Growth
Identifying a product that users genuinely care about is crucial for sustainable growth. The next step is understanding product-market fit by exploring who views the product as essential, how they utilize it, and what problems it solves for them. Key questions drive this understanding, particularly focusing on users who would be disappointed without the product. Asking about the primary benefit derived from the product helps gather valuable insights. Following up with a survey to choose from distinct benefit statements and probing why that benefit matters reveals deeper context. For instance, in the case of Zobney, users expressed that the product helps them find things faster in their emails, which resonated with their struggle of managing overwhelming email volumes. This understanding of the emotional context behind the product benefits can create compelling messaging that attracts customers and builds a growth flywheel, laying the groundwork for long-term success.
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