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Embrace Loss for Future Gains
Success in outreach, whether through ads or cold messaging, often requires acceptance of initial failures. Incremental testing of multiple ideas or campaigns is crucial, as typically only one out of twenty attempts will yield positive results. The effort must be consistent over time, with more success resulting from sustained outreach, such as sending cold emails over 90 days rather than in one intense session. This leads to a consistent distribution of results rather than random successes. Beginners often struggle with persistence, perceiving early setbacks as definitive failures, thus missing the opportunity for eventual success.