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E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
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Importance of Economics in Scaling Brands
Economics is crucial for brands to scale successfully. Brands with high profit margins like Ridge and She's Birdie find it easier to scale at low costs, unlike brands struggling with low margins. Positioning existing technology effectively, as seen with She's Birdie, can contribute significantly to a brand's success.
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