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S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

Limited Supply

NOTE

Making Corporate Gifting Successful

To make a corporate gifting program successful, it is crucial to make it easy for the recipient to see the value in the gift. Instead of just offering a product, presenting a tailored solution with benefits laid out in three tiers can be more effective. Tailoring the approach based on the recipient, whether a price-conscious CEO or a budget-holder, is key. Offering a sample gift first for them to experience and appreciate can also enhance the success of the gifting program.

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