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SERP’s Up | The great balance between evergreen & trending content for SEO & beyond
SERP's Up SEO Podcast
Balancing News and Evergreen Content Strategy
Achieving a sustainable flow of traffic involves balancing news and evergreen content. While news content attracts instant traffic, it declines rapidly. Evergreen content, though, ensures sustainable traffic over time. To strike a balance, a 20-80 or 30-70 approach is recommended. For a news-centric site, producing 20% evergreen content alongside fresh news helps maintain traffic. Conversely, for an evergreen-focused site, incorporating 20% news content around a specific topic can spike instant traffic. This strategic mix is crucial as evergreen content takes longer to gain visibility.
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