The leading lender has innovatively differentiated itself by using a unique underwriting model based on analyzing 1000 data points of each customer for lending decisions. Initially experimenting with 10,000 customers, they now have a vast database of 200 million Indians with 200 billion data points. This has enabled them to refine their lending tactics and eliminate higher-risk customers effectively. Moreover, they have an exceptional work culture, as employees start working at quarter to seven every day, following a mandatory 65-hour work week, which has contributed significantly to their success and is challenging for competitors to replicate.

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