One reason teams lack innovation is the fear of failure, which can be mitigated by normalizing failure and using it as an opportunity to learn. Lowering the stakes by reducing resources and gathering customer feedback early can also help. Another hindrance to innovation is being bogged down by urgent work, such as tech or product debt, which prevents teams from focusing on creative endeavors. Giving teams permission to think and creating dedicated moments for strategic and creative thinking is crucial. This can be done through team charters that allocate extra time for thinking bigger and by encouraging employees to contribute crazy ideas that have the potential to make a substantial impact on the business.

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