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757: Annie Duke | The Power of Knowing When to Quit

The Jordan Harbinger Show

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The Problem of Ignoring Signals in Decision Making

The broad problem highlighted in the conversation is the tendency to ignore signals indicating that things are not going well after starting something. The intuition that people will quit when they receive signals that things are not going well is incorrect, as research shows that individuals tend to rationalize and ignore these signals when they are already deeply involved. This leads to poor decision making as people fail to pay attention to the warning signs and rationalize away crucial information.

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