My First Million cover image

The $70M/yr Sports Bar + Sleepy Industries Worth $100M

My First Million

NOTE

Opportunities in Unlikely Stocks

Investing in stocks tied to celebrity endorsements can yield significant returns, as demonstrated by Oprah's experience with Weight Watchers, which doubled in value following her involvement. The market can react dramatically to announcements, leading to potential pump-and-dump situations. A current case involves a company with a $60 million market cap that has recently made strides in telehealth and weight loss, presenting a potentially lucrative opportunity despite prior losses. Understanding market reactions to endorsements and evaluating the reputation of brands are essential for spotting investment opportunities.

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