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Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters

My First Million

NOTE

The Dollar Shave Clubification of Boring Businesses: A Trend in DTC Brands

The speaker was inspired to buy a pink hat after seeing a trend of making boring businesses cool and fun, similar to the success of Dollar Shave Club. This trend is driven by younger people buying businesses as boomers retire. DTC brands, characterized by lowercase text, a specific font, and millennial pink, have become popular as a result.

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