The Role of Ritual in Customer Psychology

Today’s episode features industry insights from Giant Food, the #3 grocery chain in the United States.

Our guest is Ryan Draude, who is leading Giant Food’s loyalty approach with a unique perspective!

Ryan believes that loyalty leaders have a unique opportunity to create *rituals* that become meaningful moments in their member’s lives, and he is passionate about making sure we create *tangible value* in a way that matters now more than ever to shoppers.

Listen to hear Ryan’s willingness to be courageous with his work, and especially how he said how success often comes from deciding to simply "shut up and listen".

Enjoy this masterclass in loyalty with Ryan Draude, Head of Loyalty at Giant Food.

Show Notes:

1) Ryan Draude

2) Giant Food