B2B Marketing with Dave Gerhardt cover image

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

NOTE

Flexible metrics for measuring engagement

The engaged metric is a flexible way to measure metrics and data/nWebsite visits can be a minimal but effective metric to start with/nKnown engagers are people who have filled out forms on the website/nThere are multiple definitions for engaged metrics based on different criteria/nABM 20 visits or more can be considered an engaged metric/nA campaign responder can also be an engaged metric/nField performance dash provides a methodology similar to an NGO/nABM engaged metric is based on page visits for account-based funnels/nThe focus is still on the website as the primary digital property

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