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Momentum is Everything
Founder's Journal
Tim Cook Urgency
Urgency is crucial in resolving production issues, as exemplified by a meeting with Tim Cook where immediate action was required to address a problem in China. Tim's sense of urgency led to quick decision-making, prompting Sabee to rush to China within 30 minutes, without even changing clothes. This incident highlights the importance of leadership infusing urgency into every situation to ensure rapid problem resolution.
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