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Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer

WTF is with Nikhil Kamath

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Increasing content frequency and format relevance for audience growth

Increasing the frequency of content publication from two to four episodes per week led to improved visibility on the YouTube algorithm, resulting in significantly higher reach beyond the existing subscriber base. The impact of posting frequency on audience growth varies depending on the content, and for some, embracing podcast trends in the country can lead to exponential growth in monthly subscribers. The relevance of content format to audience reach is exemplified by examples such as Dhruv Rathee's modern day news channel format, which attracts a wide audience, and Dhunvi's ability to retain subscribers through interviews with popular guests. In determining the optimal posting frequency and duration for content, individual considerations such as content format and target audience demographics must be weighed. Despite the trend of longer video formats, the significance of tailoring content to meet audience preferences remains crucial for sustainable growth.

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