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Creating Powerful Client Relationships Through Active Engagement
Engage in relationship marketing by seeking opportunities to meet potential clients in spaces where they have already gathered, like podcasts, conferences, or coaching programs, instead of passively posting on social media platforms. By borrowing an audience and adding value to established communities, you can build trust and loyalty, leading to more impactful interactions and meaningful relationships. This approach ensures that you are welcomed into a space, where people are excited to hear from you and are receptive to your message, creating a strong foundation for building powerful client relationships.