#519: Loyalty Lessons ex Starbucks USA – Joy Das Gupta
Let's Talk Loyalty
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Harnessing the Power of Test and Learn Culture
Implementing a strong test and learn culture is crucial to understanding consumer behavior and optimizing strategies for driving sales. By conducting tests to determine what motivates customers to make additional purchases and ensuring that each dollar spent is profitable, businesses can find the right balance between discounting and maximizing impact. There is no one-size-fits-all solution, as different customer bases and brands are motivated by different factors. Through continuous testing, companies can identify the most effective levers that drive both volume and efficiency.
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