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How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

Lenny's Podcast: Product | Growth | Career

notes

NOTE

SNEAK: An Acquisition Loop and an Engagement Loop

SNEAK scans code, finds vulnerabilities and creates pull requests to fix them. Other devs in the repo will see and interact with those PRs. And so the loop continues to company generated company distributed content loop. It's actually really powerful for us because it's both an acquisition loop and an engagement loop.

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Transcript

Episode notes

Ben Williams is VP of Product at Snyk, an industry-leading security platform for developers, last valued at $8.5b. He’s also a product and growth advisor with over 20 years of experience building and scaling high-performing product and growth teams. Through product-led growth, product-led sales, and community, Snyk rapidly scaled and won over the lucrative developer audience. In today’s episode, Ben shares the successful growth levers that helped Snyk get started, all of the details of how Snyk has structured their growth, product, and marketing teams and set them up for success in terms of cross-collaboration—and also how their initial plan for self-serve monetization fell flat. We go into Ben’s many useful tips for product-led growth, including his thoughts on free vs. paid versions, trials, and how to build amazing growth teams.

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Find the full transcript here: https://www.lennysnewsletter.com/p/how-snyk-built-a-product-led-growth

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Where to find Ben Williams:

• Twitter: https://twitter.com/semanticben

• LinkedIn: https://www.linkedin.com/in/semanticben/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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