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(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic
Understanding Gen Z Shopping Behavior and Trust in Algorithms
Gen Z shoppers trust algorithms based on relevance. They prioritize products with purpose and care about issues like packaging recyclability and animal safety. They seek inspiration from others before making a purchase and filter information based on their preferences. They set up filters and profiles similar to how they approach dating. Gen Zers look for brands aligning with their values, like sustainability or ethical practices. Trust is built on brands fulfilling their preferences and showcasing authenticity. In-person shopping experiences are compared to online algorithms, with trust eroded by lack of transparency, reviews, or social proof.
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