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Adam Grant: The Surprising New Research On Procrastination, Perfectionism & Happiness!
The Diary Of A CEO with Steven Bartlett
The Downside of Group Brainstorming
Decades of research suggest that group brainstorming results in fewer and lower-quality ideas compared to individuals working alone. This is due to production blocking, where talking simultaneously leads to ideas being lost, ego threat causing individuals to withhold unconventional ideas, and conformity pressure known as the 'hippo effect', where the highest-paid person's opinion influences everyone, leading to more convergent thinking and less divergent thinking.
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