AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)
Behind the Craft
Marketing First: A Spiky Point of View
The speaker advocates for a marketing-first approach, emphasizing the importance of thinking about marketing strategies before investing in product development. They share their experience of launching Maven without a product or a technical co-founder, relying on initial traction to shape the final product. Encouraging individuals and organizations to develop a 'spiky point of view,' the speaker suggests questioning common beliefs, identifying disagreements with prevailing opinions, and exploring potentially controversial perspectives as ways to stand out in a market.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode