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Behind the Craft
Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)
Apr 19, 2024
Wes Kao, co-founder of Maven, discusses creating and marketing online courses to make $20,000 per cohort. She emphasizes building a spiky point of view to stand out and using the state change method to keep people interested. Topics include empowering operators, aligning passion with demand, content creation, viral content, and growth strategies.
38:46
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Quick takeaways
- Develop a spiky point of view to differentiate your content with original ideas.
- Transform online learning to be community-driven, project-based, and financially engaging for students.
Deep dives
Developing a Unique Perspective
Creating a spiky point of view involves expressing a unique perspective on a topic that other experts might disagree with, adding depth and interest to your ideas. This distinctive viewpoint should be based on evidence, rationale, and logical thinking, standing out through its originality and thoughtful approach. By infusing your content with a spiky point of view, you can differentiate yourself in a crowded space and attract an audience looking for fresh insights.
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