Behind the Craft

Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)

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Apr 19, 2024
Guest
Wes Kao
Wes Kao, co-founder of Maven, discusses creating and marketing online courses to make $20,000 per cohort. She emphasizes building a spiky point of view to stand out and using the state change method to keep people interested. Topics include empowering operators, aligning passion with demand, content creation, viral content, and growth strategies.
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ADVICE

Course Creation: Demand and Passion

  • Consider market demand and personal excitement when creating a course.
  • Focus on topics you're passionate about and that address a significant market need.
INSIGHT

Spiky Point of View

  • A spiky point of view is a unique perspective that others might disagree with.
  • It helps you stand out in a crowded market by offering something new.
ADVICE

Marketing First, Building Later

  • Consider marketing first before developing a course curriculum.
  • This approach helps shape the course based on market demand and positioning.
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