42sec snip

The Tim Ferriss Show cover image

#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More

The Tim Ferriss Show

NOTE

Creating the Perception of Surround Sound in a Tightly Defined Demographic

To create the perception of being everywhere, I would focus on getting noticed and covered by specific outlets. Trying to appeal to everyone will lead to failure. In the beginning, it's important to establish a strong foothold in a specific demographic.

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