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Key events and attribution in GA4 with Dana DiTomaso
Search with Candour - SEO podcast
Importance of Multiple Brand Touchpoints
Multiple brand touchpoints are crucial for reinforcing a brand, as people often need to see a brand in different ways before making a decision. Even in cases like pest control services, where online reviews and Google business profiles play a significant role, the final conversion might come through non-attributable methods like text messages. Hence, focusing on diverse touchpoints and understanding that not all conversions can be directly measured is essential in marketing strategies.
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