Send & Grow by SparkLoop cover image

Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting

Send & Grow by SparkLoop

NOTE

Repetition Builds Recognition

Consistency plays a crucial role in marketing, particularly in advertising and podcast promotion. With repeated exposure to ads, individuals gradually develop familiarity and curiosity, influencing their decision to engage. This concept applies similarly to podcasts, where the success of marketing efforts often hinges on the unique premise or angle of the show. Effective marketing strategies should emphasize the distinctive concept behind the podcast, as originality can enhance listener engagement and retention over time. Tracking the lagging metrics in audience engagement remains a challenge, but understanding the importance of repetition and unique content can guide successful podcast and newsletter strategies.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner