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The Fourth Scarce Skill: Influencing Behavior at Mass Scale with No Cost
The fourth high value, scarce skill is to influence behavior of others at mass scale at no incremental cost to you/nMass leaders like Jesus or Thomas Jefferson have had massive influence over other people and their behaviors/nChanging people's beliefs and thoughts will change their behavior and decision making calculus/nA change in operating system and perspectives can lead to a massive change in behavior and judgment