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If I Wanted to Grow On Social Media in 2024, I’d Do This
Creator Playbooks
Creating Unique and Headline-worthy Content Marketing Campaigns
In today's marketplace, running a Facebook ad campaign for brand awareness may seem like the easy answer, but to truly make an impact, it is essential to create something unique that stands out and grabs people's attention. The majority of content marketing is easily scrolled past, so the goal is to develop a campaign that cuts through the noise. To achieve this, focus on creating content that is non-traditional, sparks conversations, and taps into topics like sex, emotion, human connection, and controversy. Aim to develop campaigns that are headline-worthy and have the potential to be featured in news articles. If a campaign doesn't have the potential to generate buzz and interest, it is important to re-evaluate and come up with something more exciting.
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