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How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur - Daniel Priestley
Deep Dive with Ali Abdaal
Master the Triad: Logic, Emotion, and Urgency
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Successful sales hinge on the effective combination of logic, emotion, and urgency. Businesses tend to excel in one of these areas while struggling with the others. Those focused on emotion may neglect logical arguments and urgency, while others might be strong in logical reasoning but lack emotional appeal and a sense of urgency. Companies that excel, like Apple, successfully blend these elements, creating an engaging sales experience. They educate customers about their products with logical details, evoke emotional responses through relatable narratives, and instill a sense of urgency that encourages immediate action. This balance leads to a positive customer experience, where individuals feel excited and eager to purchase.
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