Laura Schaffer (Amplitude) Dissects Cameo's Rise and Fall; Plus New Benchmarks for Companies in 2024
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Identifying Key Moments for Successful Marketing Campaigns
Instead of relying on mass signals, focus on key moments and heavy hitting signals. Collaborate with sales reps to identify these moments and manually prove them out. Test messaging and operationalize successful moments. Don't assume that what everyone else is doing is right.
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