285 - The Demand Generation Blueprint - With Daniel Priestley
The Futur with Chris Do
Scarcity Marketing Strategy at Glastonbury Music Festival
Glastonbury Music Festival, one of the most successful worldwide, uses a scarcity marketing strategy for ticket sales. To purchase tickets, individuals must register their interest as tickets cannot be directly bought. 700,000 people register for 130,000 tickets during a 30-minute window annually. Tickets go on sale without disclosing the performing bands, encouraging blind purchases. Resale options are available for undesired tickets within a seven-minute window. This strategy stands in contrast to traditional marketing methods by creating demand through limited availability.
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