**Finding Freedom in Challenging Projects **

The speaker found a transformative question that shifted their mindset towards challenging projects, allowing them to consider how difficult projects could actually be freeing. They applied this question to various projects including writing a new book and leading a long-term community, finding new ways to see these endeavors as means of personal liberation. This shift in perspective led to the idea of creating a creative incubator where individuals could create and support each other in the process.