The Futur with Chris Do cover image

201 - How to make content that goes viral — with Brendan Kane

The Futur with Chris Do

NOTE

Comparing Click Through Rate and Engagement on YouTube

Comparing notes on growing on YouTube. It comes down to click-through rate and engagement. These two factors determine whether your content can be seen. Click-through rate grabs attention while watch-through rate holds that attention. YouTube cares about effectiveness in suggested videos and keeping people on the platform longer to serve more ads. As a designer, what do you find effective for YouTube thumbnail designs?

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