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Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
Plain English with Derek Thompson
Sports Broadcasting Dominance
The NFL dominates US TV programs with 93 out of the top 100 most viewed shows being NFL games. It represents a shared reality in media. The NBA is significantly behind the NFL in popularity, yet its upcoming $76 billion deal signifies remarkable growth as it surpasses the current deal by 2.5 times.
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