Luxury Lies in Design and Quality

Brands can transition into luxury status by delivering aesthetically pleasing products that resonate with consumers, particularly millennials. The strategic placement of stores can foster brand awareness and consumer connection. Companies must focus on the quality of their products over time to strengthen their luxury appeal. Established brands benefit from their historical quality, allowing them to introduce new, attractive products with ease. Ultimately, luxury brands are defined by their design integrity, perceptible quality, and the time-tested reputation they build among consumers.