The success of building a new product is not only based on technical innovation but also on storytelling to sell and market it effectively. Understanding the customer problem and clearly explaining why the product exists and why it matters are crucial before focusing on its features and design.
Tony Fadell led the teams that created the iPod, iPhone, and Nest Learning Thermostat. In his new book, “Build,” he shares everything he’s learned about building great companies and game-changing products.
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