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12. How to get Leads WITHOUT Relying on Social Media with Lex Roman
The CEO Wingwoman
Understanding Your Target Buyers: Finding the Right Channels
To effectively reach your target buyers, it is crucial to understand their behavior and where they turn for information. Rather than relying on vague demographics, focus on the individuals actively seeking solutions to the problem you solve. Identify the sources they trust, such as specific blogs, journalists, or groups they engage with. Consider their search habits and make sure you show up in those moments when they are looking for a solution. To gain further clarity, talk to prospects and clients to determine the resources they rely on, such as publications, podcasts, events, and trusted sources of advice. By understanding and reaching out to these key channels, you can ensure that your target buyers are aware of your offerings.
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