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How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
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Specify to Simplify: The Power of Clarity
Identifying and addressing customer perceptions is critical for optimizing conversion rates. In this case, changing the description from 'fast, easy photo books' to 'photo books in five minutes' significantly enhanced install conversion. This underscores the importance of language clarity in app store listings and knowing the actual time commitments perceived by users. Tracking and mapping the customer journey while analyzing behavioral metrics can reveal high-leverage opportunities that can dramatically boost revenue and profitability.
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