AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
58sec snip
Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Invest Like the Best with Patrick O'Shaughnessy
Rational Business Strategy Evaluation
In the world of business, the aim is often to do things better, faster, or cheaper. However, the example of RedBull challenges this idea, showing that traditional logic may not always apply. RedBull succeeded despite offering a product that tasted worse than Coke, was more expensive, and came in smaller cans. This success highlights that sometimes the most counterintuitive ideas can be highly profitable in a capitalist market. It suggests that if an idea makes logical sense, it's likely that someone has already tried it. Innovation often lies in exploring beyond conventional thinking.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode