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Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Creating Niche Podcast Networks for Specialized Audiences
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The insight highlights the strategy of creating specialized podcast networks for niche audiences, such as CFOs, people in HR, or people in AI, rather than aiming for broad appeal. The approach aims to capitalize on the growing niche audiences, build a valuable media business, and incubate other products or invest in businesses targeting these niche audiences. Starting with podcasts is seen as a deliberate choice despite the challenges of growing a podcast, with plans to expand into other formats in the future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode