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Distribution Strategy Session [Coaching Call]
Distribution First
Platform Evaluation and Channel Focus
When choosing a platform, it's important to evaluate the channel's followers, activity, engagement, effort, and enjoyment. It's crucial to understand what types of channels work and what the team enjoys doing. Learning a new platform requires significant energy and time, with experts spending years understanding different platforms. The mental shift and complexity increase with the size of the organization, leading to the expectation of being present everywhere. However, focusing on specific channels that cater to different audiences is key for effective interaction and engagement.
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